The start of any digital marketing strategy begins with understanding your customers. The first step is to build customer profiles that include their common demographics, browsing habits, content preferences – everything you need to be able to tailor your marketing campaigns.
These profiles are formed ideally through surveys or interviews but can also come from your customer-facing team. You should then have a subscriber management system and/or a customer relationship management solution (CRM). The point is to have a database system that covers both potential subscribers that you will focus your outreach campaigns to, and your existing subscriber base to whom you will continue to delight through your content, promotions, loyalty rewards and the like.
This said, everything we do has one goal: create, sell, and support effective local marketing, advertising and printing solutions so our customers win more.
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