Marketing is vital for those in the small business, retail markets as for all size of enterprises. It’s also crucial for those in other industries, including publishers. However, for newer publishers out there, building a marketing strategy can seem a bit overwhelming.
When most consumers think of publishers, traditional books, magazines, and newspapers come to mind. Unfortunately, as our world continues to delve deeper into technology, the more traditional forms of publishing are quickly becoming outdated. They aren’t completely outdated, but more and more people are going online for their daily dose of news and other content. But yes we still print!